#MyFriendAlexa- What is Media kit? & how to design it?
Happy Navratri everyone.
May ma Durga removes all obstacles from your life and give you lots of success and happiness.
At my place, we had a wonderful weekend with Navratri celebration at home. We had done a small pooja, enjoyed some homemade delicious food, girls had watched movies based on Navratri celebration theme. All and all a great weekend with loads of fun and enjoyment.
Now, it is time to get back to work and share another post for #Bloggingforbeginners series.
This is fifth post for #MyFriendAlexa. And I am excited to share another useful post related to blogging. In this post, I am talking about “Media Kit”? What is media kit? What are some important components of media kit? What are the benefits of having a media kit? Read the post to know more!
What is Media kit?
Media kit basically is a single document that contains all important information regarding your brand, business or blog. Traditionally, media kit or press kit had been used at events or new launches as a package of information for journalists and writers to help them write their story. But later on, it had become an integral part of blogging and influencing world too.
As per Wikipedia definition, “Media kit is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use”.
What are important components of Media kit?
A well-designed media kit typically includes:
- A short bio
- Blog statistics
- About the blog/company information
- Images
- Social media reach/stats
- Services offered
- Contact details
- Past achievements/testimonials (optional)
Now let’s get into it one by one.
A short bio
This is the first essential part of media kit. With the “Short bio” section, you can write a concise, crisp, and relevant bio about yourself. This is the first place to impress brands or other related associates by expressing about yourself efficiently. Writing a unique and impressive bio is an art and many people had mastered this. Look at this example.
Read this post to know some great tips about how to write a short bio effectively?
Blog statistics
This is second important part of great media kit. Your main channel (blog or YouTube) is your main strength and brands want to know your reach (that includes traffic, page views, unique visitors per month etc.) before making a collaboration with you. It is very important to collect all these data properly and fill out these details in blog statistics section of your media kit.
About blog
This is a third important component of a media kit. This section is again a vital aspect that allows you to share more about your blog. Here you can share more about your niche and type of content that you share through your blog. You can also add USP of your blog along with posting frequency per week. information in this section will give an idea to brands weather you are a fit or right choice for promoting their products or services or not?
Social media reach and stats
This one in next important aspect of media kit. Brands want to know your social media reach and stats before making any collaboration. They want to get an idea about how well your posts and content performed all across the different social media channels (twitter, Facebook, Instagram, snapchat etc.). In this section, you can mention detailing about your social media reach. You can add number of followers and engagement rate for different social media channels to create a professional impact on brands.
Images
This one is next important aspect of your media kit. You can create some incredible impact by using beautiful images wisely. Apart from using your own images (as headshot), you can use screenshots of your website’s key page or images of your products and services. Images add authenticity to your Media kit and at the same time helps in creating a personal connection too. Always try to use high resolution, clear images that add value to your blog resume.
Services offered
This section allows you to share your expertise/services with brands. You can list all different service options that you provide through your blog and social media channels. Here are some common examples:
- Product reviews
- Content creation
- Sponsored posts
- Advertising opportunities etc.
With this listing brands get an idea about how they can work with you.
Contact information
This is last and most important aspect of good media kit. Here, you need to add contact information (email id) properly, so brands can contact you easily, if they think you are a great fit for their next campaign.
How to design a great quality media kit?
With the availability of awesome graphic design tools (like Canva), you can make your awesome media kit in less than 1 hour. Most of these graphic design tools are free to use. They offer a wide variety of ready-made templates. You can use anyone and by routine drag-drop method, you can design your own media kit.
For new bloggers, here I am sharing step by step methods to make a beautiful media kit.
- Sign up/log in to your Canva account.
- Select “design a media kit” option
- Explore different ready-made templates (here you can get both free as well as paid options for templates. You can get access to premium templates after buying Canva pro version)
- After selecting template, start editing by drag and drop method. Add your own images, blog and social media details, service offered and contact information. After completing all editing, download your media kit like routine way.
- Your awesome media kit is ready to use .
Here is a good template from Canva to get some inspiration.
What are different ways to use media kit for your blog?
Here are different ways to use Media kit for your blog.
- You can place this on your website as “advertising or PR or media page” on your blog. With this brands and visitors will get an idea about your more about your reach and services.
- As next option, you can create a downloaded PDF version and can send a link of it to brands when you pitch for collaboration or when they ask you about your media kit.
- Third, you can use this an attachment to share with brands along with your pitch.
What are some awesome benefits of “Media kit”?
Here are some amazing benefits of having a well-designed “Media kit”.
- Media kit is a kind of your CV or online portfolio to share all-important information (related to your blog) with brands. It helps in creating a professional impact for your blog and social media. If you are serious about your work and want to create a strong professional impact, then Media kit always helps in representing you and your brand efficiently.
- It helps in stand out among the over-competitive field of blogging and influencing. Whether a brand approaches you for a special project and ask for more details or you are pitching to different reputed brands for collaboration purpose, media kit always make you stand out in the competitive field of influencer marketing.
- Media kit also eases your tension and anxiety of presenting yourself with professionalism. With one-time effort, you all set to send your everyday pitches to various brands for collaboration and other purposes.
Conclusion
As a conclusion, I would say, “We lived-in high-tech , fast pacing world, where no one have spare time to read and explore scattered information. Brands and businesses received hundreds of mails and pitches every day in their mail box for collaboration purpose. If we want to get their attention fast and in organized manner, then having a well-designed Media kit always work great. Media kit is a single form solution for adding an excellent professional touch to your pitches and collaboration quarries”.
did you had designed your media kit before? What was your experience with it? Please share with me.
Stay tuned for next post, will share another exciting and informative topic with next post.
I am taking my blog to the next level with #MyFriendAlexa campaign hosted by theblogchatter.com .
If you want to check out previous posts of this series, click here.
6 common blogging mistakes that most new bloggers make
Influencer marketing- let’s learn the basics!
5 effective tips to complete myfriendalexa challenge successfully!
What is self hosting and amazing perks of self-hosted website
5 Amazing benefits of joining blogging communities!
What is guest posting & 4 amazing benefits of guest posting!
5 reasons why every blogger should participate in blogchatter campaigns!
3 best practices to use free images in your blog posts
5 amazing websites to get free photos for your blog!
3 common blogging insecurities and how to deal with them!
5Cs ( pillars) of successful blogging!
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36 Comments
TheMomSagas
Media kit is very imp for a blogger. I made mine only sometime back. Wish I was knowing before.
soniadogra
Another useful post. Well done for this series Surbhi.
Varsh
Superb post, Surbhi! A media kit is important for bloggers as it helps summarise information in a concise and attractive package for ready reference. Canva has some lovely templates to choose from.
Alpana Deo
Media Kit is very important. You said it correctly – it is kind of CV. And when we are approaching brands then it is very important to present the information in a professional manner.
Lancelot Quadras
If anyone is looking to bring out their A-Game in front of brands and companies, then this is the best post as they can understand the best way to design a media kit! Thanks for explaining.
Blogaberry Foo
Wow this is the best one. I can make one media kit for myself but only next month ill work on this. Thanks for the tips… I consider myself a beginner only.
aditi
Useful information indeed. A media kit summarises the profile of a blogger. A must-have to attract collaborations.
Princely D'cunha
Very useful and informative post
Sonia Chatterjee
One of the most informative posts I have read this season
nooranandchawla
Hi Surbhi, I really appreciate the research and wealth of detail you provide for each of your posts. I have made a couple of beautiful Media Kits on Canva but from personal experience, I have come to realise a hand-written email with relevant information and testimonials of clients, works better to convert brands into new clients. But I guess it’s different for every one.
preety85
I can’t thank enough you for sharing this. I was looking to design my media kit from long time and now I will design it by myself. Thanks ?
vidhya29
An informative post!!! loved it
Pragnya
As you rightly mentioned media kit is the resume of a blogger. And canva has some great designs to create a media kit. This post is not just for beginners but for all seasoned ones too.
Ruchie
Media kit is really important for all bloggers and yes!! bio is important factor and even design is really important!!
Shamik
Very useful post with great information. Thanks for sharing.
Tina Sequeira
An important aspect of blogging. A detailed and useful blog, Surbhi! Bookmarking this one. Thank you 🙂 #MyFriendAlexa #TinaReads
Metamorphosis
I feel Media kit is really important for all the bloggers to have. Thanks for sharing, I think I should start working on it and might trouble you to understand it better.
Deepika
It’s a very useful post for me. You explained everything in the detail so that new bloggers can also understand. It is the most visible way to connect with brands.
Shilpa Garg
Creating a Media Kit is on my To-Do List for a while now but havent got around to create one. Thanks for this informative and useful post and thanks for the nudge too!
bytetrails
This is such a useful post. I have bookmarked it.
Jhilmil Bhansali
Media kit is the Face of our blogs and it helps grab the attention while pitching for any project . You have shared very useful & practical tips
DiaryOfAnInsaneWriter
Wow! This is a very useful post. I don’t have a Media Kit and will surely build one based on your guidance. Thank you!
TripleAmommy
Thanks for your post. Now I am also thinking of creating a media kit for my blog!
Kavita Singh
I got the media kit sorted last year and since then my life has been a bit easy once we approach any collaboration. Media kit is a professional way to reaching the brand or showing a glimpse of work. Loved reading this post:)
Harjeet Kaur
Thank you so much for this Surbhi..now I know who to turn to for help. I have avoided making one and it is the need of the hour.Please help me out with it.
Gunjan Upadhyay
You said it right, Media kit is so important these days and its crucial we make it right to stand out. I think its time to update mine, will update as per your tips here
freemindtree
Media kit is truly very important and all the points given out by you surely are very important. I am revising my media kit soon on the lines of things that you have detailed out. Thanks.
Gleefulblogger
Media Kit is one of the most neglected or ignored aspect of organized blogging circles. Neither digital agencies ask for that, nor the bloggers/vendors feel the urge to have one. I feel this practice is very wrong, as service providers we must have a media kit which gives a slight glimpse of our work. P.S. your second template is my current media kit’s theme 😉
MeenalSonal Mathur
Media kit is what I always start to make and never end up as I feel there are many things we need to customise according to the details, shall make 2 -3 media kits and have them handy. Your post pushed me to finish the task.
Dr Bushra Allaboutthewoman
Media kit plays an important role in Blogger representation. That’s helpful guide to create as per Blogger needs.
Ishieta Chopra
This is a helpful post. i have never made a kit and have heard about it and wondered what all it entailed and its purpose. this article answers all my questions.
Smita
This is very helpful Surabhi. I have been thinking about making a Media kit and now I know how to do that. Will surely prepare mine now
Tina Basu
Very nicely explained. I am doing a post on this too! Media Kits are very important when you are reaching out to brands.
rakhiparsai11984
Media kit is indeed an essential thing ti have not that brands are approching influencers in a more meticulous manner. Great post and I am sure helpful for all of us.
Snigdha
I wanted to make a media kit for me as brands always ask for one . Now this post is very much helpful for me to create a proper media kit for me .
Parul Malhotra
Another useful post. Thanks for sharing this. Keep up the great work.