queens of bloggi-wood

#Queensofbloggiwood- Meet Devishobha Chandramouli Founder of Kidskintha.com- An Incredible parenting blog that help raising parents & raising kids!

Interview with Devishobha founder of kidskintha.com
Interview with Devishobha founder of Kidskintha.com

Hi everyone,  

Wishing you all a very happy new year and hoping that this year brings lots of happiness and prosperity in our life and we get rid of scary Covid-19 pandemic.  

This is the first post of this new year, and I am excited to share another interview post of series, #queensofbloggi-wood.  

For today’s post, I am excited to welcome founder and editor of Kidskintha.com, “Devishobha Chandramouli” on my blog.  

Kidskintha is one of the largest, most influential and trusted resource of information for discerning parents and educators online. Here, they strongly believe that emotional health and life skills are so important for both parents and kids to raise an emotionally robust, resilient and wise generation.  

As an amazing initiative, they had hosted India’s first virtual conference for millennial parents with 28 experts from across the globe. Along with these, they also organized many timely campaigns (like Nursery@3 to raise awareness on age-appropriate education for preschoolers, #MummyFitFamilyFit, #Tinyinspiration from around the globe) to raise awareness and support a noble mission of raising good parents and good kids. 

Now, would love to share some interesting facts about Devishobha Chandramouli.  

Apart from being an editor and founder of Kidskintha.com, Devishobha had also lends her voice to several major publications like the HuffPost, Entrepreneur, Tiny Buddha, Lifehack, Access & Equity Magazine, Addicted2Success, and more. She is also the Vice-President of Early Childhood Association, India, and a facilitator for the UNESCO Futures of Education initiative in India. 

For her, the journey of establishing kidskintha is so interesting.

In her own words, “Kidskintha began as a journal of my daily conversations with my girls. Their spontaneous quips would make me pause and think. Or just crack me up! Or let me into their fears! Today, Kidskintha works with diverse experts, companies, and organizations across the global education and services sector to bring helpful and relevant resources to our readers. 

We aim to publish high quality content which is informative, inspiring, contentious and those which challenge the status quo. We welcome strong voices, willing to share their knowledge, expertise and experiences”.  

Interview with Devishobha from Kidskintha.com 

Interview with Devishobha founder of kidskintha.com
Interview with Devishobha founder of kidskintha.com

Q. 1 What was the biggest struggle that you have faced in your blogging/entrepreneur journey? And how had you overcome this? (This question is the main purpose of the series. So, I humbly request you to please answer this one with some detailing.)  

A.1 My journey didn’t start as an entrepreneur. I had started blogging to record my conversations with my kids, so I have a chance of winning against the tyranny of time. Memories, however fond, fade with time, and that was my little trick to keep them alive. My early writing started resonating with a lot of other parents- I think, because all parents want to preserve a piece of those precious innocent years with their kids.

From there, I saw that when I wanted parenting advice that was scientific and research-based, I wasn’t able to find it in the Indian context. So, I started researching and writing for parents based on child development research insights and broke them down into bytes.

I also started writing for other publications- and quickly got published on some prominent international publications- HuffPost, Entrepreneur, Inc.com, Thought Catalog, Tiny Buddha, and a lot of others. To pitch an editor at a publication, you have to understand their brand, their tone, and their primary message. I studied how publications work, how they build content and brand, I read tons of articles with a new perspective of learning how to produce content like that, and not just as a consumer.  

All my learning was organic in that way. I don’t come from writing, editing, or publishing background, so the content industry was a whole new world to me. But I enjoyed every step of the way. It was scary, but I realized that this journey bundles up a lot of learning- like learning to put out your story, to find the right voice, the tone of your message, to shake yourself out of your comfort nook.  

Everybody’s journey is different, and for me, the biggest challenge was to find a brand persona. And I think that was largely because I did not start with something entrepreneurial in mind- it was an organic evolution.

In 2019, I began organizing virtual summits. I organized India’s first virtual parenting summit. Following its success, I got to partner with UNESCO for my second summit which was exclusively focused on special needs. My third upcoming summit in March will focus on the importance of Early Years and the foundational work in those crucial years. It had been a long journey, but totally worth it.  

Q.2 Who is the most influential person in your life? And why?   

A.2 This was in the early years when I was newly married, and my husband introduced me to Malcolm Gladwell’s collection of New Yorker stories.  At that time, his new book ‘Blink’ had come out, and I found myself reading Malcolm’s old New Yorker archives, and how he drew insights and connections from disparate things, how he interviewed and interacted with people.

I realized that writing is as much about the outer world as it is about the inner world- your inside has to be alert and receptive while the outside goes on as usual. When your insights develop, magic happens through writing. In that sense, Malcolm Gladwell is my inspiration as a writer.

Q.3 What is my exciting and most tiring part of your blogging/ entrepreneur journey?  

A.3 I know this is going to sound crazy, but I don’t much enjoy the promotional part of my work. I like writing, but do not enjoy the scheduling on social media platforms, the shoutouts, etc. But just like every other thing I learned about the content business, I understand how important it is for a content platform, and I am finally comfortable with it.

The most exciting part is when I see an email from my readers. I once had a lady write to me that she had been struggling with finding the right learning environment for her son, but my Summit had helped her understand what she was missing and helped her find the right school for her son. She wrote back saying he was thriving in his new school. Moments like this bring the momentum required for the long mileage required in the life of an entrepreneur.  

Q. 4 What is one strong piece of advice that you want to give aspiring bloggers/entrepreneurs like me to go ahead in this challenging journey?  

My only advice is to focus on providing value to the reader. If you focus your energies on providing what the audience is looking for, the answers will present themselves:)  

I would like to say a big thanks to Devishobha for taking out time from her busy schedule and shared her intertsing and inspiring journey with me and my readers.

It was a great learning experience for me. what are your thoughts? please share with me!

This blog post is part of the blog challenge ‘#BlogaberryDazzle’ hosted by Cindy and Noor Anand Chawla, and happily SPONSORED BY RRE Studios and SHOWCASE Events.

Read the previous post of this series here 

Ekta chawla’s interview 

Dr. Hemapriya’s interview 

Anupama Dalmia’s interview 


  • Priyanka Nair

    Thanks for sharing the inspiring journey of Devishobha. Although it appears it be very easy and a glamorous profession, it is very difficult to sustain in blogging and taking it to next level and establishing herself as an entrepreneur must be an empowering journey in itself. Congrats to her on her achievements.

      • The Champa Tree

        Devishobha is an honest human being. She is openly telling that she doesn’t like the promotional part. That’s the honesty and transparency has. And that is the USP for it makes her writing all the more genuine. Thanks for the interview

    • Sonia Madaan

      Thanks for sharing the inspiring journey of Devishobha. Got to learn so much through this post. I liked her view about focusing on owns work rather than promoting on social media handles and creating the content that your readers resonate with.

    • Shweta

      Devishobha ji is an inspiration! That part where she speaks openly about promotion is so true. We as writers want to concentrate on writing but promotions are equally important but they are time consuming.
      Sustaining in the blogging world requires the right mix of consistency and promotion.

  • Metamorphosis

    Devishobha’s is definitely an inspiration and thanks Surbhi for letting us know about their inspiring stories. I totally agree with her when she says that if you give what audience wants that is answer their question “What is there in it for me”…you don’t have to worry about finding a right audience.

  • Alpana Deo

    “if you focus your energies on providing what the audience is looking for, the answers will present themselves” I strongly believe in this notion. And now coming this from Devishobha has given me confidence in my approach. Alike her, I also don’t like to promote my work but I guess, that is very much needed today.

  • Sundeep

    Devishobha Chandramouli is such an inspiration for everyone. And I just love to read such amazing journey through your blog only. Keep posting and inspiring all of us

  • MommyShravmusings

    DeviShobha is one of the few people whom I admire in blogging world. Though she made it look like very simple journey, being bloggers we all know how difficult it is to be consistent and persistant to make it to the top of the industry. Thanks for featuring her interview.

  • Supriti Garg

    What an inspirational story. The blogging world is full of stalwarts and thanks to your series, #Queensofbloggiwood which is bringing them all together. Thank u Surbhi for this.. On gloomy days when you question the writer in yourslef, stories like these give the much needed inspiration and energies to pull back.

  • Urvashi

    I am so grateful that you have collected such amazing responses from all the entrepreneurs and presented to us in this series. I find it extremely motivating to read how each one of them has started and how they are growing every bit today. so much to learn . absolutely brilliant idea to get these personalities on one page for us. – Urvashi

  • Roma

    Loved this piece on evolution of a blogger and her soaring to new heights with true dedication and diligence . She is an example to so many. Great work Surbhi, I am in love wish this series of yours my dear

  • Vashi Baloria

    It was such an inspiring piece; loved her journey & her dedication to make it big ; as easy as it may sound , it’s really difficult to make a mark in content industry & then continue to ace it.
    What a visionary.

  • Srishti Rajeev

    Surbhi! This is an inspiring read! I love interviews, the keep me motivated, they help me understand that people are simple, but the decisions they take, they way they think and their dedication is what sets them apart.

  • Ila Varma

    Inspiring read Surbhi. Great that you got a chance to interact with DeviShobaji n through you, we came to know more about her journey. #BlogberryDazzle

  • Ruchie

    First of all thanks for starting this series and sharing such inspiring stories of wonderful bloggers in the industry I so agree that creating content staying in this blogging industry is not a piece of cake

  • MeenalSonal Mathur

    If your audience gets connect with your articles then they would return for more, this is what we believe. And yes the promotional part of blogging can be tiresome but we want the article to reach the right audience and for that we have to go with it. Good to know more about Devishoba and her wonderful blog.

  • Amritha Srinath

    What an inspirational read Surbhi! Reading about Devishobha just shows that being a mom doesn’t stop you to grow and inspire others. I have read various articles in Kidskintha and the website is indeed insightful.
    Also, I love the fact despite of achieving so much in the world of blogging, she has taken the time out to share her story and inspire the budding bloggers.
    I loved reading the entire interview and also would like to thank you for making this series.

  • Ritu

    Enjoyed reading the interview, Surbhi. Devishobha Chandramouli is indeed an inspiration. I was amused to read that promoting her content is her least favorite task. Isn’t it for all of us?

    • Bhawna Shah

      I like a thought behind a line , that if we focus on out energies then we will get all the solutions of our problems. And our mind will work according where we really want it to work. Loved reading a detailed interview about Devishobha.

  • Archana

    Another yet equally inspiring star of your series queens of bloggiwood. What an inspirational and empowering journey Devishobha has lead till now ,kudos to her efforts, I loved her devotion for her readers where she said that she does not prefer to promote her contents on all SMs, her readers mail of satisfaction is her real achievement. Also finding the ways to build brand persona is more important to sustain in any field, I must say her words has enlightened the path for many budding bloggers like us. Loving your series Surbhi!

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