Wishing you all a very happy new year and hoping that this year brings lots of happiness and prosperity in our life and we get rid of scary Covid-19 pandemic.
This is the first post of this new year, and I am excited to share another interview post of series, #queensofbloggi-wood.
For today’s post, I am excited to welcome founder and editor of Kidskintha.com, “Devishobha Chandramouli” on my blog.
Kidskintha is one of the largest, most influential and trusted resource of information for discerning parents and educators online. Here, they strongly believe that emotional health and life skills are so important for both parents and kids to raise an emotionally robust, resilient and wise generation.
As an amazing initiative, they had hosted India’s first virtual conference for millennial parents with 28 experts from across the globe. Along with these, they also organized many timely campaigns (like Nursery@3 to raise awareness on age-appropriate education for preschoolers, #MummyFitFamilyFit, #Tinyinspiration from around the globe) to raise awareness and support a noble mission of raising good parents and good kids.
Now, would love to share some interesting facts about Devishobha Chandramouli.
Apart from being an editor and founder of Kidskintha.com, Devishobha had also lends her voice to several major publications like the HuffPost, Entrepreneur, Tiny Buddha, Lifehack, Access & Equity Magazine, Addicted2Success, and more. She is also the Vice-President of Early Childhood Association, India, and a facilitator for the UNESCO Futures of Education initiative in India.
For her, the journey of establishing kidskintha is so interesting.
In her own words, “Kidskintha began as a journal of my daily conversations with my girls. Their spontaneous quips would make me pause and think. Or just crack me up! Or let me into their fears! Today, Kidskintha works with diverse experts, companies, and organizations across the global education and services sector to bring helpful and relevant resources to our readers.
We aim to publish high quality content which is informative, inspiring, contentious and those which challenge the status quo. We welcome strong voices, willing to share their knowledge, expertise and experiences”.
Interview with Devishobha from Kidskintha.com
Q. 1 What was the biggest struggle that you have faced in your blogging/entrepreneur journey? And how had you overcome this? (This question is the main purpose of the series. So, I humbly request you to please answer this one with some detailing.)
A.1 My journey didn’t start as an entrepreneur. I had started blogging to record my conversations with my kids, so I have a chance of winning against the tyranny of time. Memories, however fond, fade with time, and that was my little trick to keep them alive. My early writing started resonating with a lot of other parents- I think, because all parents want to preserve a piece of those precious innocent years with their kids.
From there, I saw that when I wanted parenting advice that was scientific and research-based, I wasn’t able to find it in the Indian context. So, I started researching and writing for parents based on child development research insights and broke them down into bytes.
I also started writing for other publications- and quickly got published on some prominent international publications- HuffPost, Entrepreneur, Inc.com, Thought Catalog, Tiny Buddha, and a lot of others. To pitch an editor at a publication, you have to understand their brand, their tone, and their primary message. I studied how publications work, how they build content and brand, I read tons of articles with a new perspective of learning how to produce content like that, and not just as a consumer.
All my learning was organic in that way. I don’t come from writing, editing, or publishing background, so the content industry was a whole new world to me. But I enjoyed every step of the way. It was scary, but I realized that this journey bundles up a lot of learning- like learning to put out your story, to find the right voice, the tone of your message, to shake yourself out of your comfort nook.
Everybody’s journey is different, and for me, the biggest challenge was to find a brand persona. And I think that was largely because I did not start with something entrepreneurial in mind- it was an organic evolution.
In 2019, I began organizing virtual summits. I organized India’s first virtual parenting summit. Following its success, I got to partner with UNESCO for my second summit which was exclusively focused on special needs. My third upcoming summit in March will focus on the importance of Early Years and the foundational work in those crucial years. It had been a long journey, but totally worth it.
Q.2 Who is the most influential person in your life? And why?
A.2 This was in the early years when I was newly married, and my husband introduced me to Malcolm Gladwell’s collection of New Yorker stories. At that time, his new book ‘Blink’ had come out, and I found myself reading Malcolm’s old New Yorker archives, and how he drew insights and connections from disparate things, how he interviewed and interacted with people.
I realized that writing is as much about the outer world as it is about the inner world- your inside has to be alert and receptive while the outside goes on as usual. When your insights develop, magic happens through writing. In that sense, Malcolm Gladwell is my inspiration as a writer.
Q.3 What is my exciting and most tiring part of your blogging/ entrepreneur journey?
A.3 I know this is going to sound crazy, but I don’t much enjoy the promotional part of my work. I like writing, but do not enjoy the scheduling on social media platforms, the shoutouts, etc. But just like every other thing I learned about the content business, I understand how important it is for a content platform, and I am finally comfortable with it.
The most exciting part is when I see an email from my readers. I once had a lady write to me that she had been struggling with finding the right learning environment for her son, but my Summit had helped her understand what she was missing and helped her find the right school for her son. She wrote back saying he was thriving in his new school. Moments like this bring the momentum required for the long mileage required in the life of an entrepreneur.
Q. 4 What is one strong piece of advice that you want to give aspiring bloggers/entrepreneurs like me to go ahead in this challenging journey?
My only advice is to focus on providing value to the reader. If you focus your energies on providing what the audience is looking for, the answers will present themselves:)
I would like to say a big thanks to Devishobha for taking out time from her busy schedule and shared her intertsing and inspiring journey with me and my readers.
It was a great learning experience for me. what are your thoughts? please share with me!
Read the previous post of this series here