Running a successful website is hard work. There are many factors like creating high-quality content, proper maintenance, following SEO practices and the speed of your website that play an important role in making your website successful.
Website speed is one of the crucial website metrics that help in increasing website traffic and boosting your website’s overall performance. What is website speed? How to measure website speed? And what are some easy ways to increase website speed? Read the post to know more!
What is website speed and why is it important?
As per definition, website speed refers to the speed at which webpages are downloaded and displayed on the user’s web browser. A faster website helps in various ways for improving your website’s visibility and usability.
- It helps in increasing visitor engagement.
- Reduces the bounce rate of your website.
- Help in increasing the conversion rate of your website.
- It also helps in improving the overall user experience.
- As another amazing benefit, a good website speed help in improving the search engine ranking of your website.
Look at these stats:
- As per the portent 2019 report, there is a significant difference in conversion rate between a blazing-fast website and a modestly quick website. The report confirmed that a website that loads in 1 second has a 3 times higher conversion rate than a website that loads in 5 seconds.
- As per the google consumer insights report, about 53% of visitors abandon the mobile website, if it takes longer than 3 minutes to load.
What are the factors that affect your website speed?
Here are some important factors that affect your website speed.
This is one of the prime factors that affect your website speed. Page weight means the actual volume of a page which includes images, videos, HTML files, scripts etc. A heavier page takes a longer time to load and put a negative impact on website speed.
Of course, your network connection is another factor that affects your website speed. A poor network connection can slow down your website speed and lead to poor website performance.
This is the next important factor that affects your website speed. A bad or poor web hosting provider may use low-quality resources like a small hard disk drive and low RAM (random access memory). All these things impact your website speed and affect it negatively.
In this article, we’ll take a look at Skystra Cloud. From personal experience, they make websites run very fast, and their friendly support is great too. More on that shortly!
Large file sizes and unnecessary plugins
5 Incredible ways to improve website speed!
Here are 5 incredible ways to improve website speed.
Choosing the right web hosting provider
This is the second important aspect which can improve your website speed. The effective management of your website depends on your web hosting provider. Many beginners and small business owners selected the cheapest web hosting plan which results in shared web services. Shared web hosting services involve sharing of servers and many other resources among various websites that cause poor website performance and slow website speed.
Selecting the right web hosting provider is a must to get a fast-loading website. If you are looking for a good web hosting provider, then I will highly recommend Skystra.com. Skystra is one of the best WordPress hosting providers. They offer various services like cloud hosting, agency hosting, website migration, WordPress management, SSL certificates and many more.
Check out this screenshot to get an idea about their impressive services.
Image source: https://skystra.com/
Skystra is a next generation cloud hosting platform. They put a strong emphasis on website speed. They offer full solid storage and an optimized hosting environment. The average website loading speed at Skystra is 1.2 seconds which is 37% faster than other competitors. impressively, A fully loaded website can take under 1 second at Skystra.com. You can Sustain higher traffic levels with the Skystra Cloud platform
Here is a screenshot to get a better idea.
Image source: https://skystra.com/
As the next move, optimizing TTFB is highly beneficial for increasing your website speed. TTFB means Time to the first byte. It is a measurement that is used as an indication of the responsiveness of a web server. It indicates the amount of time between the connection request and the first byte of response beginning to appear from the server. Higher TTFB affects your website and lowers the website speed. With Skystra web hosting, your TTFB remains below 0.2 seconds and offers improved website speed. All these amazing features help you in gaining a higher traffic level and power your online presence.
Here are some amazingly positive reviews from real-life customers.
Skystra offers 24/7 customer support for enhancing customer satisfaction. You also have an option of a 30-day free trial to experience their services. If you are interested in exploring more about their services, click here.
Reduce and optimize the images
Images are one of the most important aspects of quality content creation. They add an aesthetic appeal to your content and make them visually appealing. In fact, for e-commerce websites, displaying high-resolution (and multiple) product images are an integral part of business strategies. It helps in attracting consumers and increasing business revenue. As per a Google consumer insights survey, 85% of shoppers said that product descriptions and product images are most important to them before deciding which brands to buy from.
Though images are important, larger sizes of images put a negative impact on website speed. They slow down the website and lead to a frustrating user experience. It is important to optimize and compress the images to reduce this negative impact. You can use any of the free online tools like tiny PNG for optimizing your images. It helps a lot in increasing website speed and improving overall website performance.
Remove unnecessary plugins
Though plugins are important and serve many essential functions, a large number of unnecessary plugins lower the website speed and lead to poor user experience. If you are facing a slow website issue, then it is important to re-check your installed plugins. Make sure to delete all plugins which you are not using. Removing unnecessary plugins reduces the extra stress from your website and will increase the website speed too.
Enable browser caching and install a caching plugin
Enabling browser caching is another effective way to reduce the loading time of a website and increase website speed. If you want, you can install a caching plugin like WP rocket. Whenever a visitor visits your website, browser caching help in creating a replica version of your website in the visitor’s browser. The next time, when the visitor comes back to your website, he received a copy of the temporarily stored data. This thing reduces the load on a web server and increases the website speed.
Use a CDN (Content delivery network)
CDS or content delivery network is especially useful for larger or more complex websites that receive heavy traffic from different parts of the world. CDN allows the hosting of website files across a wide range of network servers in different parts of the world. When a visitor from a distant part of the world visits your website, CDN accelerates the content delivery and delivers the content from a closest geographical location. In this way, it helps in reducing the load time and increases the website speed.
How to measure your website speed?
There are various tools available to measure your website speed. Here I am sharing two easy and free tools which help you in measuring your website speed.
- Google PageSpeed Insights: it is a free tool from google which helps in measuring website speed. It is easy to use. You just need to enter your website URL and click on the analyze button. This tool gives you reports for both desktop and mobile versions. The best part, this tool not only highlights the problematic areas but offers some excellent suggestions as well, for improving your website speed.
- GTmetrix.com: it is another free and easy-to-use tool for measuring website speed. This tool analyzes the website speed. After entering your website URL, it generates a detailed report which includes performance, structure and other website vital metrics.
So, these are 5 incredible ways to increase your website speed along with tools to measure it. What are your thoughts? Please share them with me!